JusticeFlow.legal — Brand Guide
Your complete visual identity and brand positioning system. Use this as the source of truth for all marketing materials.
Logo & Identity
JusticeFlow
.legal
Primary Logo — Dark Background Version
JusticeFlow
.legal
Light Background Version
Logo Usage Rules
- • Never distort or stretch the logo
- • Maintain a minimum clear space equal to the height of the "J" on all sides
- • Never place on a busy photographic background without a solid backing
- • Only use approved color combinations (navy/gold or white/gold)
- • Minimum logo width: 120px digital / 1 inch print
Color Palette
Navy (Primary)
#1a2744
Headers, backgrounds, CTAs
Gold (Accent)
#f0c040
Highlights, buttons, icons
Slate Dark
#0f172a
Page backgrounds
Slate Mid
#334155
Cards, borders
White
#ffffff
Body text, cards
Muted Gray
#94a3b8
Secondary text, captions
Typography
Heading Font
Playfair Display
Use for: Page titles, section headers, hero text, pull quotes
font-family: 'Playfair Display', serif
Body Font
Inter — Clean. Professional. Readable.
Use for: Body text, UI labels, navigation, buttons, captions
font-family: 'Inter', sans-serif
Brand Voice & Tone
✓ We Are
- • Authoritative — We know the law
- • Accessible — Legal help for everyone
- • Trustworthy — Transparent and honest
- • Empowering — We give people control
- • Clear — No jargon, plain English
✗ We Are Not
- • Intimidating or elitist
- • Overly formal or stiff
- • Casual or flippant about legal matters
- • Salesy or pushy
- • Vague or non-committal
Approved Taglines
"Legal Help. Instantly."
Primary — Hero"AI-Powered Legal Access for Everyone"
Secondary — Descriptor"Your Legal Team. On Demand."
Alternate — Trust"From Question to Answer in Minutes."
Alternate — Speed"Justice Shouldn't Be Expensive."
Emotional — ValueBrand Positioning Statement
"For individuals and small businesses who need legal help but can't afford traditional legal fees, JusticeFlow.legal is the AI-powered legal platform that delivers instant, affordable legal answers, documents, and access to verified lawyers — so that anyone, regardless of income, can protect their rights."